What is a lead cap?

A lead cap, indicates the maximum number of times a shared sales lead can be sold. For example, a lead cap of 5 indicates that a lead may be sold up to five different times. It is the potential maximum number of times a lead can be sold. However, leads will not necessarily be sold that many times if there aren't enough buyers of the leads. Some lead generators sell leads with a lead cap of 8, 9 or even 10. Which means, as an insurance agent, there may be 8 or 9 other agents calling the same prospect. LeadWerx maintains one of the lowest lead caps in the industry at 5. However, our shared leads are sold on average less than 2 times.